Change The Game
the ask: to create an infographic based on the results of a Google study on women and mobile gaming. We turned this into an immersive and interactive web experience that tells the story through animation and mini games.
roles & responsibilities: to lead the creative brainstorming session, sketch out initial wireframes of the interactive experience as well as the landing page, create concept character art, level storyboards and mini games. Approve level artwork, interactions and design assets.
early layout sketches
character design process
As the project evolved we made the decision to make the avatar gender neutral, in keeping with the spirit of the study and site.