active.soul
CTG.png

Change The Game

Web Design

 

Change The Game

the ask: to create an infographic based on the results of a Google study on women and mobile gaming. We turned this into an immersive and interactive web experience that tells the story through animation and mini games.

roles & responsibilities: to lead the creative brainstorming session, sketch out initial wireframes of the interactive experience as well as the landing page, create concept character art, level storyboards and mini games. Approve level artwork, interactions and design assets. 

 
CTG.gif
 

early layout sketches

 
wig.png
 
 

character design process

 
princess alt..jpg
princess.jpg
 
 
princess copy.jpg

As the project evolved we made the decision to make the avatar gender neutral, in keeping with the spirit of the study and site.

 
 

navatar customization grid

early environment studies

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wiginv2.png

close to final level design

 
environment themes.png
 

mini games 

trivia animation.gif
mini games.png